Year: 2007
Body: CHELDCO
Materials: lightjet print
Dimensions: 72" x 48"
This advertising spoof promoting the QUITE-BRITE JR. speaks to the culturally exploitive role of modern marketing. In a profit/loss driven world, where corporations fight constantly for our attention, no sub-genre or soulful niche is safe from their need to appeal to us. Volkswagen is perhaps the most obvious offender with its garage rock soundtrack and free guitar. This Norwegian Promo Poster marketing to the Black Metal scene might not be a joke for too long, sadly enough.